Senior Marketing Manager

Los Angeles, California, United States | Full-time | Partially remote

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Role Summary:

This is an opportunity in the exciting and fast-growing transportation technology industry.  Public transit is being transformed from a system of static, scheduled fixed-routes, to a dynamic on-demand network, and you’ll be one of the pioneers shaping this transformation.  The successful applicant will lead consumer marketing projects in various cities in North America and internationally.

As a Senior Marketing Manager, your mandate will be to help our transit agency clients achieve their growth and customer acquisition goals.  You will develop and execute consumer marketing plans, in concert with our clients, across digital and traditional marketing channels. As a project manager, you will communicate and coordinate with clients’ executive stakeholders, clients’ marketing staff, and local subcontractors. Internally, you will support RideCo’s sales and marketing team, manage the logistics for marketing campaigns and events, and provide support on a variety of marketing tasks.

Your day-to-day responsibilities will include:

  • Developing strategy: Understand the transit agency’s target market, ridership goals, marketing budget, timeline, and constraints. Map the capabilities of the client’s marketing staff and our local marketing subcontractors (as applicable). Develop a multi-faceted customer acquisition plan that incorporates content development, digital marketing, direct mail, telephonic outreach, and out-of-home advertising. Continuously adapt the strategy to ensure ridership goals are met while maintaining a competitive customer acquisition cost per rider.
  • Project management: Utilize organizational skills as well as project management tools to keep track of project tasks, task assignments/ownership, timelines, and budgets and in turn communicate with the rest of the team to ensure timely completion of projects within budget.
  • Outreach: Perform telephonic outreach to local community organizations, large employers, and government officials for promotion to their user base. Support our clients’ marketing team and local subcontractors on outreach activities.
  • Coordinating teams: communicate with senior stakeholders and teammates to ensure the smooth delivery of campaign components such as digital campaigns, out-of-home advertising, and working with printers for vehicle wraps.
  • Preparing marketing content: Assist in the development of new and the refresh of existing marketing materials to support both the RideCo and partner agency teams.
  • Email marketing: Use tools such as Mailchimp to launch email campaigns and communicate launches to potential riders using best practices
  • PPC/digital advertising: Write copy, design imagery, define targets and assess performance for ongoing and new digital campaigns
  • On-site support: About 20% of your time will be spent on-site with transit agencies to support the launch of new services.
  • Reporting: Regularly review campaign metrics, campaign performance, and aggregate other data to be used in guiding decisions for future campaigns. Provide summary reporting and recommendations to project stakeholders.

Preferred qualifications and experience:

  • 4+ years of marketing experience in a fast-paced environment, incorporating both digital and traditional campaigns
  • Bachelor’s degree in Marketing, Advertising, Communications or equivalent 
  • Excellent verbal and written communication skills, as well as the ability to communicate with both external and internal contacts
  • Proven experience working with senior executives to meet business needs
  • Excellent time-management, organizational, and project management skills and the ability to prioritize conflicting demands and meet simultaneous deadlines
  • Experience planning and executing events (both online and in-person)
  • Experience with PPC tools (Google Adwords, Twitter, Facebook, and Linkedin) 
  • Experience using email marketing tools such as Mailchimp
  • Willing and able to travel for about 20% of the time

Compensation:

  • Base Salary: $85,000- $100,000 plus performance-based bonus 
  • Work-Life Balance: Flex time, work from home, vacation time

Who we are:

http://www.rideco.com
RideCo powers on-demand transit. Public transit agencies use RideCo's cloud-based software platform to provide on-demand shared rides in dynamically routed buses and vans. Our clients include some of the world’s largest transportation operators such as Los Angeles Metro, San Antonio Metro, Grab, and Calgary Transit.
Have you experienced getting frustrated with transfers and waiting while taking a public bus? Have you seen buses drive around in low-density areas with very few passengers on-board and wondered how inefficient that seems to be? You're likely aware of the first & last mile access challenges faced by transit hubs. We are solving these problems by re-imagining shared mobility. Imagine a world where vehicles have dynamic routes responsive to real-time trip demand. This 'dynamic shuttle' (or van /sedan) would pick you up, on-demand, at or near your doorstep and take you to your destination or transit hub. Along the way, it may pick-up other passengers going in your direction. Your experience will be seamless: less waiting, less walking, fewer transfers, shorter travel time, and timely pickups and drop-offs. RideCo's 'dynamic shuttle' platform enables this seamless experience and low-cost shared rides for vehicle fleet operators and their passengers. By seamlessly moving more people in fewer vehicles we are catalyzing a generational shift in how people get around cities and towns. This means commuters spend less time in transit and more time doing what they enjoy.
RideCo powers a diverse range of use cases, including residential/ suburban travel; first-mile-last-mile connections for transit hubs; and corporate employee transportation. We are investing to scale up and capture the growing demand for on-demand shared rides solutions.

 

Contact:

Email your resume (or link to your LinkedIn profile) and cover letter to:

RideCo-RdC0850@applications.recruiterbox.com

Email Subject: “Senior Marketing Manager”